A collection of shopping trolleys was developed with the aim of reinterpreting a product designed for mass retail through a language more closely aligned with contemporary design. Different aesthetic variants were created to respond to a wide range of tastes: from a more sporty and dynamic version, to a minimal and essential one, through to more refined decorative proposals.

Technical fabrics, 3D meshes and graphic inserts, together with functional details such as padded storage pockets, are designed to improve the everyday user experience.

The colour range was developed to address the needs of a broad and diverse target audience. Particular attention was given to building a coordinated colour proposal, capable of ensuring visual consistency and maximum integration within the catalogue.