Through high-impact communication exhibit, Companies self-represent themselves in their headquarters and present new products to their sales force. In our Events and Open Days projects, with a few high-impact elements we guide the attention to the the main object to be highlighted. As the exhibitions take place in production settings, the visit is immersive and innovative technologies are unveiled through temporary communication elements and elements of a more permanent nature, which remain to characterize the production spaces. In these productive contexts, coordination of the image of the machines presented becomes an important element of communication and of the overall project harmony.