Macfrut 2023
A research journey dedicated to the inseparable bond between fruit and vegetables and color, and between nature and human work.
The chromatic harmony of the products becomes an invitation to discover their values more deeply: in fruit and vegetables, the colors of nature guide nutritional choices and shape perceptions of freshness, sweetness, and wholesomeness.
The selected products are arranged and coordinated into three innovative color harmonies, defined by aesthetics, taste, and fragrance.
ARMOCHROMIES of products and sustainable packaging: we explore the idea of a new kind of “market stall,” one that expresses new and updated concepts through recyclable, reusable, and sustainable packaging made from different materials.
The area opens with the Purple-Red Palette, dedicated to berries, presented in the most innovative sustainable and protective packaging, suggesting the use of small fruits as a snack.
In the Green Palette, the packaging becomes minimal, allowing the vegetable product to speak for itself.
In the Orange-Yellow Palette, dedicated to herbs and spices, the packaging becomes sensory.
A large-scale sensory project involving highly innovative companies, where sustainability becomes the guiding principle that leads visitors toward choices focused on the future.
The chromatic harmony of the products becomes an invitation to discover their values more deeply: in fruit and vegetables, the colors of nature guide nutritional choices and shape perceptions of freshness, sweetness, and wholesomeness.
The selected products are arranged and coordinated into three innovative color harmonies, defined by aesthetics, taste, and fragrance.
ARMOCHROMIES of products and sustainable packaging: we explore the idea of a new kind of “market stall,” one that expresses new and updated concepts through recyclable, reusable, and sustainable packaging made from different materials.
The area opens with the Purple-Red Palette, dedicated to berries, presented in the most innovative sustainable and protective packaging, suggesting the use of small fruits as a snack.
In the Green Palette, the packaging becomes minimal, allowing the vegetable product to speak for itself.
In the Orange-Yellow Palette, dedicated to herbs and spices, the packaging becomes sensory.
A large-scale sensory project involving highly innovative companies, where sustainability becomes the guiding principle that leads visitors toward choices focused on the future.