For Lawer, the renewal of its image was expressed through a design process developed over the years, through the identification of a graphic signature and color palette to be used in catalogs, advertising, and corporate publications.

The same gradient became a recurring theme and took on a new dimension in exhibit design and corporate events, in communicating the production process, and ultimately became an attractive and distinctive feature of industrial machines, which became “talking” in expressing Lawer’s dosing technology.