Colour and Material Trends for the Ceramic world, developed over the years for Tecna at Rimini Expo Center, are a real Observatory updated with continuity every two years. We combine the research on technological innovations in ceramic production with suggestions from furniture, interior and architecture and the materials with which ceramics coexist. In the exhibition project, scenarios of images and experiments on materials are presented in an emotional way and suggest the new chromatic, graphic and finishing trends for ceramic tiles and coverings.