With this micro-setting project we designed the environment in which the eyewear product could be presented during the Fashion Press Days.
We set up a kit made of vertical and horizontal elements, which serve as backgrounds on which pieces can stand out. A kind of architectural landscape in which products and collection images find space and are focused.
The color range immediately guides the visitors of the Press Days on the different target products and related brands: Fashion Luxury, Contemporary Fashion, Mass-Cool, Sport, Kids.
Stylized flowers in the same acrylic texture complete the landscape and enrich with a natural cross element the compositions on tables and walls.