An image design project developed over the years alongside the Emilia-Romagna Region: a narrative dedicated to DOP and IGP products that are iconic and truly representative of the essence of Emilia-Romagna within the fruit and vegetable sector.

The graphic language and the way content is staged evolve across successive editions of Macfrut, following a process of continuous refinement.

These excellences, represented by single-product Consortia, engage in dialogue within shared spaces, where the richness of the Emilia-Romagna territory is expressed in full.

The communication is always strong and impactful, with a clear visual identity that changes over time according to different communication logics and expressive approaches.

The products are interpreted through a color palette and graphic language that initially plays with tone-on-tone contrasts and black; it then shifts toward shades of green, the iconic color of the Emilia-Romagna Region, set against broad white surfaces; and finally moves into warmer, more desaturated tones that convey the region’s essence through an intimate and warm perspective, bringing out its deepest and most authentic values.