Lights, colors, materials, decorations, and finishings in food retail spaces: a tool to stimulate the senses and enhance their appeal.

The stylistic signature of decoration is the defining element of the Ansaldi Gelateria and Chocolate Shop in Cuneo. It’s a space where a natural pattern creates filigree lights, expressing the lightness of lace and the refinement of carving, applied across various materials.

The space gains both strength and emotion, recognizability, and a powerful impact on the public.

The floral motifs evoke images and sensations connected to tradition and the past, allowing the space to fit seamlessly into the architectural context.

The walls feature decorations that create the effect of glazes, overlaps, and reliefs that are perceptible to the eye and touch. The repetition of decorative elements, applied across each media in colors and micro and macro sizes, creates a seamless and homogeneous image.