The Journey of Coffee, from flower to cup, inspires us and poetically animates the exhibit area with macro images. Mirrored surfaces amplify the contents and make them accessible from wide angles.

Coffee is showcased and becomes the protagonist of an extensive and structured exhibit space.

The 12-stage “open” itinerary expresses the many moments of the Portioli Experience, presented through different focuses.

Sensory insights (touch/smell/taste) alternate with single-theme sets on the product and in-depth discussions on machines and technologies. Strong graphic contrasts are played by the use of two neutral tones (black and white) and the iconic Portioli fuchsia.