A highly distinctive and recognizable project for Dondi Salotti, a retail chain dedicated to the sale of in-house–produced sofas and armchairs. An industrialized concept designed to be replicated across the stores opened in succession.

The decorative theme—composed of brushstrokes, lace motifs, arabesques, and script lettering—recalls the idea of “handcrafted,” a defining characteristic of Dondi Salotti’s products.

Each store in the chain is interpreted according to a dominant color: all stores appear similar yet unique, emphasizing the individuality of their specific locations.

The large-scale graphic element, created through full-wall film wrapping, becomes the backdrop that enhances the display of the products within their settings.

Immersive technical areas dedicated to upholstery options, trending colors, financing solutions, and customer reception create a perceptual rhythm throughout the large showroom spaces.