Pens and diaries: a world of accessories that live “in the hand.” Visual perception combines with tactile appeal, which must be stimulating and rich in the material composition of these small design objects.

Experimental treatments on anodized aluminum, soft-touch liquid paint, polypropylene, integral polyurethane with metal-like additives, and mass-dyed bonded leather: a mix of materials to be coordinated in a range developed through a lengthy development process and in-depth technological project.

Colour becomes a coordinating element between the different products, which must be presented as part of the same offering based on the target audience and the potential of the material.

Permanent and spot colours: the periodic colour renewal strategy includes a range of “traditional” permanent palette and a range of more or less rapidly rotating highlight tones to keep attention focused on the product.