The Interior Visual Design project arose from a request to redevelop and give personality to the permanent focal points within the Fiere di Parma Exhibition Center.

Bars, restaurants, permanent lounge areas, press areas: functional elements for operators and visitors. These areas, distributed throughout the pavilions, needed to be immediately identifiable and speak a common language.

The interior image project was carried out in coordination with the overall external Visual Identity project: the search for strong contents was expressed through a graphic language structured around color macro surfaces that emphasize perspectives and transparent colours that overlap the images, articulating the messages.

The colour palette of neutral hues, contrasting strongly with the accent color, is used in varying doses depending on the optical and perceptual cones and the distance at which the message must be seen and understood.